What is a food stylist? (A food stylist is someone who makes food look attractive in photographs. The aim is to make food look fresh and delicious)
Why would a food company be interested in using a food stylist?
Different special effects are used to enhance the look of the food during photography. Glycerin or oil is used to put shine on fruits, vegetables, lobsters and crabs. Hamburgers are propped up with toothpicks and cardboard. Plastic ice cubes are used in place of the real thing. Meat is "cooked" with a blowtorch. Tobacco smoke is used to make it look like steam is coming from food. Food may be sprayed with hairspray to keep it in place.
Companies employ food stylists to apply these techniques because they want the best possible looking photographs of their products. And, considering that food sits under hot lights for hours during a photo shoot, a food stylist is a necessity for making it all look appealing.
Put the following quote from a food stylist up on an overhead projector:
"I always say my job is to get the customer to buy the product just once — to make them feel like eating. If the food tastes revolting, then that's the manufacturer's problem. Anything is possible — if you have the time. If I was doing a commercial burger shoot, I would ask for around 400 buns and go through them all to find the perfect specimen."
-- The Guardian, "Tricks of the trade," March 5, 2003 Work in pairs to create an ad
Students use the food in their lunchbox to display the food in an appealing way.
Write a script for the advertisement. Use persuasive language, adjectives, jingle, logo
Students create an advertisement for their foods using iMovie.
As a class list what is necessary to have on the following invitations;
1. Wedding
2. Five year old birthday invitation
3. Anniversary party
4. Surprise party
5. Christening
6. Retirement party
Select two categories to design your own invitations.
Make sure that you have all the necessary information.
Complete your invitations using pages.
Explanations
Text Types
Job Application
Explanation
Expositions
Below are some examples of exposition and some questions relating to each.
Below are some exposition stimulus pages for you to use for your writing.
Persuasive Texts - Advertisements
WALTS
- Analyze the format and structure of advertisements
- Develop awareness of advertising techniques
Understand that media messages and products are composed of a series of separate elementshttp://pbskids.org/dontbuyit/advertisingtricks/
Food Advertising Tricks
Visit the following sight .
http://www.paragonlight.com/food.html
.
Different special effects are used to enhance the look of the food during photography. Glycerin or oil is used to put shine on fruits, vegetables, lobsters and crabs. Hamburgers are propped up with toothpicks and cardboard. Plastic ice cubes are used in place of the real thing. Meat is "cooked" with a blowtorch. Tobacco smoke is used to make it look like steam is coming from food. Food may be sprayed with hairspray to keep it in place.
Companies employ food stylists to apply these techniques because they want the best possible looking photographs of their products. And, considering that food sits under hot lights for hours during a photo shoot, a food stylist is a necessity for making it all look appealing.
Put the following quote from a food stylist up on an overhead projector:
- "I always say my job is to get the customer to buy the product just once — to make them feel like eating. If the food tastes revolting, then that's the manufacturer's problem. Anything is possible — if you have the time. If I was doing a commercial burger shoot, I would ask for around 400 buns and go through them all to find the perfect specimen."
-- The Guardian, "Tricks of the trade," March 5, 2003Work in pairs to create an ad
Students use the food in their lunchbox to display the food in an appealing way.
Write a script for the advertisement. Use persuasive language, adjectives, jingle, logo
Students create an advertisement for their foods using iMovie.
Procedures
http://www.writingfun.com/writingfun.swf
Use the link above to outline the structure for a procedure.
Examine the two examples to show the comparison between and explanation and a procedure.
Highlight key words or steps of each text type
Brainstorm possible topics for writing procedures.
Work in pairs to construct procedure that could be shared.
Cartoons
The following link details the steps of writing a good quality cartoon or comic strip.
http://www.wikihow.com/Make-a-Comic-Strip
Discuss with your class what is necessary to create a cartoon/comic strip.
Choose a topic and attempt to create your own cartoon.
Invitations
Use the link below to explore a variety of invitations.
http://www.invitationconsultants.com/sw-main.aspx
As a class list what is necessary to have on the following invitations;
1. Wedding
2. Five year old birthday invitation
3. Anniversary party
4. Surprise party
5. Christening
6. Retirement party
Select two categories to design your own invitations.
Make sure that you have all the necessary information.
Complete your invitations using pages.